As a new not-for-profit (NFP) organisation, getting your name out there and drumming up support can be a daunting task. One great way to do this is by taking part in third-party fun runs and walks. These events not only provide a platform for fundraising but also offer an opportunity for exposure and community engagement without the logistical challenges of hosting your own event. Here at the Caroline Rose Charity, we’re keen to help you understand how to effectively leverage these opportunities.

Step 1: Choose the Right Event

There are many third-party fun runs and walks that your NFP can join. Look for events that align with your cause, and where your target audience is likely to participate. Check out platforms like mycause or GoFundraise, which list numerous events your organisation can get involved in.

Step 2: Register as a Charity

Most third-party events allow charities to register. By registering, you can typically create a profile, set up a fundraising page, and receive donations directly through the event’s website.

Step 3: Recruit Participants

Recruit supporters to participate in the event on your behalf. This can be board members, volunteers, supporters, or anyone who is passionate about your cause. Encourage them to set up their individual fundraising pages under your charity’s banner.


Step 4: Fundraise

Participants can ask their networks to sponsor their participation in the run or walk. The money raised can go directly to your NFP. Social media can be a powerful tool for reaching out and keeping donors updated on the progress. Explore our previous blog for valuable insights on leveraging social media for effective fundraising.

Step 5: Promote Your Involvement

Promote your involvement in the event through your own communications channels. This can raise awareness about your NFP and attract new supporters. Don’t forget to highlight how the funds raised will support your cause.

Step 6: Show Your Gratitude

Once the event is over, thank your team of runners and walkers, and everyone who sponsored them. Show your appreciation publicly (with their permission), and let them know how their contribution will make a difference.

Enhance Your NFP’s Impact Through Third-Party Events with Caroline Rose Charity

Participating in third-party events is just one facet of your NFP’s multifaceted fundraising and awareness strategy. At Caroline Rose Charity, our comprehensive range of services includes business planning and advisory services, as well as digital marketing support, aimed at helping your NFP establish a robust foundation and expand your outreach.

Joining third-party fun runs and walks is a fantastic opportunity for your NFP to increase its visibility, rally your community, and secure crucial funds, all while promoting health and enjoyment. It’s a mutually beneficial approach that can fast-track your journey within the not-for-profit sector. Reach out to us today to explore how we can assist you.